User Research at SAP

badenova created a user-centric and future-focused design and solution with SAP to improve its work order coordination processes. They use SAP Fiori elements, SAP BTP, and user insights to get the job done.
Watch the video and read their story.

How SAP and user research help improve customer experiences:

• badenova: Transforming work order coordination with SAP products and user insights
• Axfood: Improving assortment planning with customer innovation and user research
• dm-drogerie markt: Self-scheduled staffing on the go involving field research
• K+S: Digitizing mining maintenance with user research
• Siemens: Translating the users' needs to a simplified UX in finance
• Robert Koch Institute: A user experience journey

A collection of user research related blog stories:

• Unlocking the potential of templates in SAP Build Store: A UX-led transformation
• SAP User Feedback Day 2025: Involving end-user feedback on AI-driven innovation
• SAP for Me: Involving customer feedback
• The revival of in-person user research
• What is user research at SAP and how to shape your product?
• SAP Mobile Start: The role of user research
• Identity-informed approaches to user research
• The power of product insights
• 5 tips to maximize your impact as user researcher
• 6 questions about 22 years of user research expertise
• Don't let stakeholder bias derail your user research
• 5 ways to advance your inclusive research efforts
• Top 5 trends in user research & insights
• Our user research resource library

You have written a user research story or have a customer story to tell? Submit your story to us.

We're seeking your product feedback to steadily improve the user experience across all our products.

By participating in our panel and research studies, you help us improve our products and get connected with our product teams:

• Registration
• Additional information
• Panel launch interview

Find out more about user research, design, and UX at SAP:

• Customer Influence and Adoption
• UX-related stories on SAP Community
• SAP Design website
• The SAP Design System
• Open jobs around design, research, and UX at SAP