Artificial Intelligence and Machine Learning at SAP

Streamline processes, reduce manual efforts, and obtain powerful insights and predictions with comprehensive AI capabilities built right into your SAP business applications.

Relevant
Enhance business performance from day one with AI embedded into SAP applications across your business processes.

Reliable
Optimize business outcomes with AI based on real data from your business and industry – refined by SAP.

Responsible
Put responsible and trusted AI into practice with AI grounded in the highest ethics, security, and privacy standards.  

Read the strategy white paper

Benefit from SAP Business AI built into your core business processes — connecting finance, supply chain, procurement, sales, marketing, human resources, IT and industries.

Increase performance across a range of financial activities from payments, expense management, and financial close to invoice management, auditing, forecasting, and more.

• Explore AI in ERP & finance

Create a risk-resilient and sustainable supply chain with built-in AI that is connected and contextualized.

• Explore AI in supply chain

Tap the power of AI to cultivate a dynamic, inclusive, and future-ready workforce that is connected, data-driven, and employee-centric.

• Explore AI in HR

Transform procurement into a proactive, data-informed, and agile operation with AI-driven automations, recommendations, and guidance.

• Explore AI in procurement

Turn the entire team into your most knowledgeable and efficient contributor. Harness the power of your company's data to drive AI capabilities throughout your CRM, spanning from sales to customer service, while ensuring data security.

• Explore AI in sales & service

Use your data like never before to transform your online marketing and sales efforts. Fuel AI-driven strategies across all your digital channels, spanning from marketing to merchandising.

• Explore AI in marketing & commerce

Put the power of trusted AI and machine learning to work in your industry to manage complexity, overcome challenges, and modernize your business.

• Explore AI in industries

Infuse AI into your SAP applications, extensions and analytics experiences powered by secure business data.

• Explore AI in IT and platform

Visit the SAP Business AI Feature Catalog and explore the latest AI scenarios available for your business.

At SAP, our generative AI-powered solutions help your business to become more adaptive so you can deliver real-world results – whether it’s turning rigid processes into perceptive workflows, fragile supply chains into proactive ecosystems, or generic interactions into personalized experiences. 

Explore our latest innovations

Read the blog post series, including SAP's generative AI architecture, generative AI hub, SAP Foundation Model, LLM fine-tuning and more

Follow the free learning course

Learn how SAP is addressing both the use of generative AI and its security challenges.

Read the cybersecurity strategy paper

Joule revolutionizes how you interact with SAP business systems, making every touchpoint count and every task simpler.

• Streamline tasks with an AI assistant that knows your unique role and acts as your work copilot across SAP applications.
• Get quick answers and smart insights on-demand, facilitating faster decision-making without bottlenecks.
• Just ask and get tailored content to jumpstart your work, like generating job descriptions, receiving coding assistance, and more.
• Maintain full control over decision-making and your data privacy while accessing generative AI in a safe environment. 

Get started and join the Joule community

Joule’s agents go beyond personal productivity to unlock new value across business functions. Joule breaks down silos by combining agents that are experts in supply chain, procurement, finance, and more to drive efficiency across business processes. The first Joule agents will be available by the end of 2024, with more to come, and custom agents with Joule studio in SAP Build will be available in early 2025.

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Integrate AI into every aspect of your business operations to significantly enhance productivity. Powered by generative AI, SAP BTP streamlines data management, automates processes, drive innovation, and boosts developer productivity, enabling your teams to achieve more. With easy access to a comprehensive range of large language models (LLMs), you can develop custom AI solutions tailored to your business needs. AI in SAP BTP is designed with a focus on responsible AI, providing controls to help ensure your AI initiatives are secure and compliant with industry standards.
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Generative AI hub
The generative AI hub in SAP AI Core and SAP AI Launchpad provides smooth, trusted, and scalable management of AI artifacts, such as models, workloads, and prompts. It enables AI-powered extensions of your applications and custom-built AI solutions on SAP Business Technology Platform.
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SAP HANA Cloud vector engine
Vector embeddings are mathematical representations used to encode objects into multidimensional vector space. These embeddings capture the relationships and similarities between objects. SAP HANA Cloud Vector Engine facilitates the storage and analysis of complex and unstructured vector data (embeddings). It ensures that embeddings can be seamlessly processed, compared, and utilized in building intelligent data applications and adding more business context in case of GenAI scenarios.
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SAP Knowledge Graph
The knowledge graph engine in SAP HANA Cloud enables efficient storage and processing of large-scale graph data, allowing developers to enhance natural language interactions with business context through this multi-model capability.SAP Datasphere utilizes the knowledge graph engine to enable prebuilt knowledge graphs for data onboarded, transformed, and integrated from SAP application sources such as SAP S/4HANA.
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SAP AI Services
SAP AI Services is a portfolio of strategic services and applications that automate and optimize business processes and enrich the customer experience. With SAP AI Services, you can predict and classify data records, automate the processing of enormous amounts of business documents, and get recommendations based on users' browsing history or item descriptions.
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SAP Foundation Model
The SAP Foundation Model aims to generate accurate predictions from tabular data captured in SAP applications for a wide range use cases. It overcomes the limitations of traditional AI, which focuses on specific tasks, and LLMs, which excel with unstructured data but struggle with structured business data.
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At SAP, we care deeply about the impact of AI on the well-being of people, the health of our customers’ businesses, and society and economies. We address bias and discrimination concerns when designing AI into our applications, and work to be transparent and explainable. We uphold our highest standards with respect to data privacy, data protection, and cybersecurity.

• Read SAP's Global AI Ethics Policy
• Read SAP's Guiding Principles for AI
• Read the SAP AI Ethics Handbook to know how to apply the SAP Global AI Ethics policy
• Complete the learning journey

SAP has updated its global AI ethics policy by adopting the 10 guiding principles of the UNESCO Recommendation on the Ethics of Artificial Intelligence.

SAP’s policy was first published in 2018. It governs the company’s use and sale of AI, ensuring that customers remain aligned with global AI principles while SAP Business AI delivers fully on its promise of relevance, reliability and responsibility. The UNESCO guiding principles govern various aspects of AI ethics, including proportionality, safety, fairness, sustainability, privacy, human oversight, transparency, responsibility, awareness and multi-stakeholder collaboration. They aim to ensure that AI technologies are developed and used in ways that respect human rights, promote fairness and contribute to sustainable development.