Sports and Entertainment
With SAP solutions, sports and entertainment organizations are driving world class innovation to engage fans, improve player and team performance, and help venues run simply.
How can professional clubs and federations manage and analyze all sporting data to be more competitive on match day?

Sports Analytics - Driving innovation and inspiring performance across industries
Identifying and recruiting the right talent. Monitoring development and training employees to maximize their performance. Profiling the competition to gain strategic advantage. Bringing together the entire organization to collaborate in pursuit of success. These elements define professional sports teams as they strive to be the best. They also describe today’s competitive business world. While consumer packaged goods, engineering and construction, and high-tech firms may not look like football or hockey teams on the surface, they share much in common and can learn valuable lessons from some of the innovative approaches the sports world offers.

Customer Stories
Learn more about how our customers are succeeding with SAP Sports and Entertainment solutions.
- Growing the Business with High-Flying Operations
- Rethinking Data Strategy in the Cloud
- Accelerating Tomorrow
- Bringing the Fan Experience to the Next Level
- From the Rink to the Cloud
- Teaming Up for Success On and Off the Pitch
- Mining Rich Esports Data to Help Players, Managers, and Teams Compete and Win
- Helping Fans Make Smarter Choices for Our Planet
- Igniting a Spirit of Innovation for Success

Business Transformation Studies
- Cirque du Soleil: Growing the Business with High-Flying Operations (SAP SuccessFactors, RISE with SAP, SAP S/4HANA Cloud Private Edition, SAP Ariba, SAP Concur)
- FC Bayern: Optimizing Fan Engagement, Scouting Decisions, and Match-Day Operations (SAP BTP)
- FC Bayern: Digitalizing HR Management for Better Employee Experiences and Business Success (SAP SuccessFactors)
- FC Bayern: Creating a Smooth and Innovative Checkout Experience for Every Fan (SAP Customer Checkout)
- San Francisco 49ers: Ensuring the Perfect Game-Day Experience with Real-Time Cloud Analytics (SAP Business Technology Platform, SAP HANA Cloud, SAP Analytics Cloud)
- San Jose Sharks: Optimizing Event Management and Profitability Through Real-Time Data Analytics (SAP Business Technology Platform, SAP Analytics Cloud, SAP HANA Cloud, SAP Datasphere)
- San Jose Sharks: Business transformation study (SAP SuccessFactors)
- SAP Arena: Focusing 100% on an Outstanding Visitor Experience (SAP Event Ticketing, SAP Analytics Cloud, SAP Customer Checkout, SAP Commerce Cloud)
- Sailing: Transforming the Sport of Sailing Through the Power of AI and Analytics (SAP Business Technology Platform, SAP Sailing Analytics, SAP HANA Cloud, SAP AI Core)
- Team Liquid: Scouting Winning Talent to Build a Competitive League of Legends Team (SAP Business Technology Platform, SAP HANA Cloud)
- Black Horse One: Reinventing Equestrian Shows with Advanced, End-to-End Event Management (SAP Business Technology Platform, SAP HANA Cloud)
- EquiRatings: How Did a Small Company Champion Big Data and Redefine Fan Engagement? (SAP Business Technology Platform, SAP Analytics Cloud)