Sports and Entertainment
With SAP solutions, sports and entertainment organizations are driving world class innovation to engage fans, improve player and team performance, and help venues run simply.
Founded in 1917, the National Hockey League (NHL) has become one of the world’s most beloved sports leagues. Each club’s roster reflects an international makeup, with players representing more than 20 countries competing for one of the most coveted and historic trophies in professional sports – the Stanley Cup. The NHL Continues Evolving with Fast-Paced Innovation and Skillful Teamwork.
As an Official Team Partner, SAP is teaming up with the Mercedes-AMG PETRONAS F1 Team to accelerate operational efficiency and unlock new data insights to deliver performance gains. SAP S/4HANA Cloud, private edition serves as the technology foundation for the team, enabling them to explore how artificial intelligence (AI) and cloud solutions from SAP can help inform and predict decisions, optimize resources and future-proof their IT infrastructure.
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SAP is expanding the SAP Sports One solution with artificial intelligence (AI). In collaboration with the German professional soccer clubs Hertha BSC, AI-based automation of summaries and evaluations of scouting reports has been developed. Recently, SAP also entered into an exchange with FC Bayern regarding a prototype of the new AI capabilities of SAP Sports One.
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What if Team Liquid could analyze in seconds the best choice for upcoming drafts, including picks and bans, while considering more than 6,000 professional esports matches from the past year? What if the analysis would also consider the impact of game patches from the publishers by taking an additional 1.6 million amateur matches into account to assess changes in the power attributes and strengths of the champions? With SAP, this is now a reality.
FC Bayern, one of the most successful global football clubs, continues to raise the bar on and off the field. With a relentless focus on excellence and innovation, the world-renowned club has extended its usage of SAP SuccessFactors software with AI-enabled solutions to enhance its HR functions and processes.
SAP Sports One and SAP Analytics Cloud
Sports Analytics - Driving innovation and inspiring performance across industries
Identifying and recruiting the right talent. Monitoring development and training employees to maximize their performance. Profiling the competition to gain strategic advantage. Bringing together the entire organization to collaborate in pursuit of success. These elements define professional sports teams as they strive to be the best. They also describe today’s competitive business world. While consumer packaged goods, engineering and construction, and high-tech firms may not look like football or hockey teams on the surface, they share much in common and can learn valuable lessons from some of the innovative approaches the sports world offers.
Customer Stories
Learn more about how our customers are succeeding with SAP Sports and Entertainment solutions.
- Growing the Business with High-Flying Operations
- Rethinking Data Strategy in the Cloud
- Accelerating Tomorrow
- Bringing the Fan Experience to the Next Level
- From the Rink to the Cloud
- Teaming Up for Success On and Off the Pitch
- Mining Rich Esports Data to Help Players, Managers, and Teams Compete and Win
- Helping Fans Make Smarter Choices for Our Planet
- Igniting a Spirit of Innovation for Success
Business Transformation Studies
- Cirque du Soleil: Growing the Business with High-Flying Operations (SAP SuccessFactors, RISE with SAP, SAP S/4HANA Cloud Private Edition, SAP Ariba, SAP Concur)
- FC Bayern: Optimizing Fan Engagement, Scouting Decisions, and Match-Day Operations (SAP BTP)
- FC Bayern: Digitalizing HR Management for Better Employee Experiences and Business Success (SAP SuccessFactors)
- FC Bayern: Creating a Smooth and Innovative Checkout Experience for Every Fan (SAP Customer Checkout)
- San Francisco 49ers: Ensuring the Perfect Game-Day Experience with Real-Time Cloud Analytics (SAP Business Technology Platform, SAP HANA Cloud, SAP Analytics Cloud)
- San Jose Sharks: Optimizing Event Management and Profitability Through Real-Time Data Analytics (SAP Business Technology Platform, SAP Analytics Cloud, SAP HANA Cloud, SAP Datasphere)
- San Jose Sharks: Business transformation study (SAP SuccessFactors)
- SAP Arena: Focusing 100% on an Outstanding Visitor Experience (SAP Event Ticketing, SAP Analytics Cloud, SAP Customer Checkout, SAP Commerce Cloud)
- Sailing: Transforming the Sport of Sailing Through the Power of AI and Analytics (SAP Business Technology Platform, SAP Sailing Analytics, SAP HANA Cloud, SAP AI Core)
- Team Liquid: Scouting Winning Talent to Build a Competitive League of Legends Team (SAP Business Technology Platform, SAP HANA Cloud)
- Black Horse One: Reinventing Equestrian Shows with Advanced, End-to-End Event Management (SAP Business Technology Platform, SAP HANA Cloud)
- EquiRatings: How Did a Small Company Champion Big Data and Redefine Fan Engagement? (SAP Business Technology Platform, SAP Analytics Cloud)