Platform Demo
SAP Emarsys is purpose built for marketers to build, launch and scale AI-powered personalized omnichannel engagements that deliver business outcomes. Watch this quick demo of the platform...
SAP Emarsys
Join us for the latest updates and insights on the multichannel marketing hub at the heart of the SAP Emarsys. Learn how we track customer interactions with your brand, match them against a massive statistical model and make accurate predictions not only on how and when consumers like to be reached, but also what content is most likely to elicit a response.
AI in Retail Global Report: Advancing in the Engagement Era
In this report, we dive into what’s changing in marketing, how shoppers are getting savvy with AI, and what they really think about it. We’ve also thrown in some juicy year-over-year comparisons from 2024, plus regional breakdowns that show where things are heating up.
Here are just a few gems we uncovered:
- 92% of marketers now use AI – and 64% are doubling down to boost engagement.
- 55% of consumers shop in-store, 54% via online marketplaces – it’s a hybrid world.
- Only 29% of consumers feel brands offer fair value for their data.
- AI makes shopping easier (55%) and faster (53%) for consumers.
Download the report and get the insights you need to stay on the cutting edge of innovation!
How Ferrara sweetened Customer Engagement through Direct Consumer Relationships
Learn all about Ferrara's approach to omnichannel engagement, with integrated SAP Customer Experience solutions, helping them to achieve:
- 59% increase in contactable customers
- 10-20% above the industry average for open rates for email campaigns
- A unified customer profile across its top 10 priority brands
Customer Loyalty Index 2025
Could your most loyal customers be one TikTok trend away from switching brands? In our fifth annual Customer Loyalty Index, we surveyed 10,000+ consumers across 5 countries. Our research indicates that a new type of loyalty is disrupting the market. It’s viral-driven, emotionally charged, and affecting a growing number of consumers. Meet Trend Loyalty.
Combined with the fact that 64% of shoppers now ignore brand names entirely when making purchases, the message is clear: traditional loyalty tactics no longer work. This report breaks down the six types of customer loyalty, explains why True Loyalty is declining, and provides generation-specific strategies to build lasting relationships in the Engagement Era.
What’s Inside:
- The 6 types of Customer Loyalty: Understand the six loyalty types, including Trend Loyalty, the short-lived but powerful force reshaping consumer behavior.
- Loyalty trends by channel and industry: Learn how consumers want to be contacted, why they use brand apps, and which industries are winning (and losing) the loyalty battle.
- Ready-to-use action steps: Each section includes practical “Loyalty Lever” callouts to help you turn insights into immediate action.