SAP Emarsys Customer Engagement
Join us for the latest updates and insights on the multichannel marketing hub at the heart of the SAP Emarsys Customer Engagement. Learn how we track customer interactions with your brand, match them against a massive statistical model and make accurate predictions not only on how and when consumers like to be reached, but also what content is most likely to elicit a response.
What's New - The Emarsys August Product Release is now Live - go to our Product Release Page for details. Featuring AI Updates, New tactics for Annex Cloud & Travel/Hospitality industry, WhatsApp enhancements and more...
What's To Come - Check out our Product Roadmap to see what's planned for 2024 and beyond
Power to the Marketer Festival - Join the Omnichannel & AI masterclass where we’ll embrace the harmony between heritage and evolution by showcasing the stories of marketers who have successfully navigated the journey of building exceptional omnichannel customer experiences that build loyalty and sustainable business growth. Listen to top brands such as Molton Brown, Huel, Home Depot and more!
You can access the full schedule at our global training calendar here.
Check out our English, German, Spanish and French sessions now!
Episode 1 - Using Actionable Insights to Enhance Personalization - Watch on Demand
Episode 2 - Drive Acquisition and Conversion with Web: Tips, Insights + Examples - Watch on Demand
Episode 3 - Driving Engagement and Revenue with Mobile Marketing - NEW: Watch on Demand
- Watch the Mobile Wallet summary video - WATCH HERE
SAP Emarsys Research Report: The rise of the Mobile Wallet - READ HERE
3-minute introduction
Watch this short introduction into what SAP Emarsys Customer Engagement can do for your business.
7 Pillars of Omnichannel Personalization
Discover tips on how to:
- Maximize your customer engagement data so you can build trust and support your goals
- Connect your commerce channels so customers enjoy consistent brand experiences wherever and whenever they engage
- Recognize the differences between disjointed channel experiences and seamless, personalized customer journeys
- Become more relevant and timely with your messages, so you can drive loyalty and greater LTV
- Apply AI to execute true personalization at scale and around the world
How Gibson Drives Engagement by Rocking Omnichannel
Learn all about Gibson’s approach to personalization, optimizing customer journeys, and driving lifelong customer loyalty which led them achieving:
- 50% growth in email revenue in the first year since using Emarsys
- 27% increase in email impact on the business overall
- 2x email engagement since using Emarsys
- 10% of revenue driven by automation last year
The Omnichannel Difference Report 2024
SAP Emarsys commissioned Forrester Consulting to research how brands were implementing omnichannel strategies to grow customer engagement. The Omnichannel Difference Report 2024, an opportunity snapshot, was created with information Forrester gleaned when they surveyed manager-level and above decision-makers in the US, Germany, and the UK . The results and insights are revealed in this study and offer sometimes unexpected insights on where the challenges and opportunities are on the road to true omnichannel engagement.